Dale Bruder, Dynamic Strategist strategy@dalebruder.com (520) 331-1956 PO Box 31897, Tucson, AZ 85751

Dale Bruder's Strategic Planning Series PEST Exercise - Identify the Political, Economical, Social, & Technological criteria affecting the enterprise you are in

PEST Exercise

Use the lists adjacent to each quadrant and layout the political, economic, social, technological assessment of the market, including competitors, from the standpoint of a particular proposition or a businessl. Bring the PEST exercise to Dale Bruder of www.dalebruder.com to take your idea, plan or enterprise through to the next levels.

home economy economic trends
Economic Criteria Examples
Political Criteria Examples
Social Criteria Examples
Technological Criteria Examples








taxation specific to product/services seasonality issues
overseas economics general taxation
international legislation
regulatory bodies and processes government policies


market/trade cycles specific industry factors market routes trends
government term and change trading policies
ecological/ environmental current legislation future legislation


distribution trends customer /end user drivers
funding, grants and initiatives home market pressure groups international pressure groups wars and conflicts
interest/exchange rates
international trade and monatary issues
competing technology development research funding associated/dependent technologies replacement technology solutions maturity of technology manufacturing maturity/capacity information & communications
consumer buying mechanisms/technology technology access, licencing, patents
technology legislation intellectual prperty issues global communications
lifestyle trends demographics media views
consumer attitudes and opinions law changes affecting social factors brand, company. technology image consumer buying patterns
fashion & role models major events & influences buying access & trends
ethic/reliious factors advertising & publicity ethical issues