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 The marathon of
confronting multiple business challenges all the
time is wearing down enterprisers. Like
navigating potholes in our streets, we're
addressing only the challenges that are coming at
us. In planning, the driving questions have
changed from 'How long will it
take?' to 'How much time do I have?'
Everyone who is operating
or has started a business in the last three
years recognizes
marathoning. It's exhausting and not fun
anymore.
Be At
the Table, Not On the Menu
Your enterprise is dynamic;
going through phases, constantly challenged by the
financial, regulatory, technological, mechanical,
cultural, social and political push/pull
forces that throws every effort into the global
market.
The flood of accidental
entrepreneurs that appeared a few years ago is a
trickle. On-going businesses are diversifying into
unrelated fields. Others are merging. A few are
doing spin-offs. Owners are having difficulty
finding buyers for their business. Streets are pocketed with
empty storefronts. Initiate the action
you want before the market makes the decision for
you.
Every business operates on
an internal clock. Enterprisers waking up to the
alarm to be smart about
it are
taking steps. What time is it for
you?
Chose the Right Action
Initiative
The first order of business
is stop running the marathon. Come back to
it when there's an enterprise initiative juicy
enough for it. That's what marathons are good
for.
Next is get up to date on
the business of the business. The column to
the right is an overview of components. Take-aways
include a dynamic pro forma of your business
financials, scenerio building tools and renewed
perspective.
Weigh the range of
transitions, expansions and contractions that
appear. Possibly, a sprint or high
jump of offers, follow throughs or other
actions may be immediately available. A specific
business approach is identified. Next is stage a
business initiative
decathlon.
Build Business
Muscle
The complexity and duration
of enterprising an ongoing business is well suited
for a decathlon; enterprisers growing business
muscle, increasing flexibility and
adaptability. For most the key is sales and
service. Action plans, for procedurals, like
expanding licensing or technical, automation,
competitive intelligence or entering international
markets, yields ROI by exploring and developing
new revenue
streams.
All business initiaitves
can be effectively action planned. To ramp up on
the four types of action go to the Action Management
section of my
website.
Be
Coached to Win
As the coach of a
decathlon, my role includes keeping the process
moving and providing management adivce on
transitioning from one to the next. I coach
sprints, high jumps and marathons too.
Internal resources are
applied to early milestones. In the case of most
small enterprises this includes establishing a
revenue channel that determines the next levels of
intensity. Risk is considered and targets are
adjusted to reflect market
interest.
Whether the decathlon is
focused on new market penetration or expansion in
existing markets, the coaching concentrates on
leveraging existing strengths and identifying
future opportunities.
Sequence
to Success
Sequencing the initiaitve
through stages is the best use of my coaching
style. Having spent many years planning and
expediting processes and procedures through
government bureacracies I'm clear on the
importance of resource management.
Mobilizing for action is
built on the prerequisites. The coaching is alert
to pessimism, anger and fatigue that occurs in
every expidition into new territory. As your coach
I keep the corporate memory alive, identify and
celebrate successes and am continually alert to
what is appearing on the horizon.
Call to
Action
Bring Coach Dale Bruder to
your company conference table for a brain storming
session on a transition, expansion or contraction
you are considering. All shared information is
confidential. Call Coach Bruder at
520-331-1956 to start.
The
Zen of Knowledge Generating V ehicles
We stand in the
enduring fire where the will, resources and
energy to reach any horizon can be accessed. The
spark is the powerful Triad of Business Success
conversation. The fuel is your current and
future sequence of the Six Enterprise
Phases.
The zen of it is process
that identifies, filters and designs
a vehicle to drive the action.
Results include new business models, project
plans, product lines or revenue generators.
Through a combination of internal and external
guided disciplines ideas are tracked in scenerios,
on the workbench and in pro forma
speculations. Inquiries are researched, dynamic
formula excel pages developed and strategies
played out. This action is managed as a
decathlon; multiple tasks phased over several
stages. The time comes, when the model proves
itself, to sprint for market
presence.
Build a Knowledge
Generating Vehicle that drives your success
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